Instagram Is Purging Fake Followers From the App

Ruben Fields
November 20, 2018

Using fake followers to boost a post or profile's visibility doesn't seem like a huge deal at first glance, but Instagram argues that it actually makes the platform less safe, as those third-party services that dole out fake likes and follows usually require that users hand over their username and password. The site states it's their "responsibility to ensure these experiences aren't disrupted by inauthentic activity".

Accounts that choose to continue using third-party apps to bolster their perceived popularity may see their Instagram experience impacted, the company says.

In a blog post published Monday, the Facebook-owned photo sharing service said it has recently noticed accounts using third-party apps to artificially grow their audience.

Instagram will accomplish this through the use of machine learning tools built to identify such accounts.

It's possible that some people may have inadvertently shared their credentials with third-party apps, hence why offending accounts aren't automatically being deleted.

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Some users try to game Instagram's algorithms with such tactics, in the hopes that it will result in their content being more widely viewed on the platform. The social media entity is deleting all of these bot accounts as well as the comments and likes associated with them. Users will then be asked if they wish to change their password.

It is the latest in a string of high-profile moves by social media firms to secure themselves against misinformation, fake users and fraudulent activity.

If you follow influencers on Instagram, chances are their followers and likes aren't from real people.

The company is expected to announce more measure to combat fake activity soon.

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