Netflix tweets 'Bird Box Challenge' warning: Do not hurt yourselves

Brenda Watkins
January 3, 2019

Netflix issued a warning on Wednesday to viewers taking part in the so-called "Bird Box" challenge after the new movie inspired people to do everyday tasks blindfolded.

Now, "Bird Box" buffs are attempting something called the #BirdBoxChallenge, where participants try to do things blindfolded like Bullock's character in the film (as well as the boy and girl she travels with).

Apparently, Kim Kardashian West was blind to all the hoopla over "Bird Box". The characters in the movie have to wear blindfolds to avoid looking at mysterious creatures that have invaded human society.

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Netflix is anxious about people doing the "Bird Box Challenge" in honor of the popular horror movie it recently debuted. And because we just can't let things be, naturally it has led to the #BirdBoxChallenge, which finds everyday people blindfolding themselves and attempting numerous harrowing missions from the fictional (!) film. While it's received polarizing reception, it did spark hilarious memes as well as a viral Bird Box challenge which caught momentum over social media. "Now, using the hashtag "#birdboxchallenge", plenty of Twitter users are supplying their own videos of what it's like to take your family around the world when you're used to having vision - and must choose to do without.

Netflix revealed last week that more than 45 million accounts streamed the psychological horror film starring Sandra Bullock in its first week of release, and the success has spurred some epic memes.

The movie bowed December 21 worldwide on Netflix and spawned a slew of other internet memes, mostly revolving around the blindfold conceit.

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