Apple trolls Google with giant billboard at CES 2019

Ruben Fields
January 8, 2019

"What happens on your iPhone stays on your iPhone", Apple's display advertisement, which is made to rhyme the famous wordplay "what happens in Vegas, stays in Vegas" near the LVCC says.

Fox News senior judicial analyst Judge Andrew Napolitano on Apple touting its privacy policy in a billboard outside of the Consumer Electronics Show in Las Vegas.

The not-so-subtle dig at companies like Amazon and Google, which have an increasingly large presence at CES, highlights a significant point of differentiation for Apple.

Google, which operates Android, exposed the private details of 52 million users of its flop social media site Google+ in November, while last month Amazon sent 1,700 Alexa voice recordings to the wrong user following a GDPR data request.

Beijing school attacker injures 20 children
And one knifeman was executed after hurting 12 children with a vegetable knife during a rampage in January 2017 in southern China. Authorities gave few details but there were posts on social media indicating the children had suffered wounds to their heads.

Apple, by comparison, had a quiet year as far as data leaks go - and chose to gloat via an enormous advert. Apple is one of the few holdouts not in attendance but that hasn't stopped the company from sending a huge message to its competitors and customers by posting a giant billboard above the city of Las Vegas.

While Facebook and Google have been criticized for what is seen as selling user information, Apple has taken a strong antagonistic stance to that practice.

Capping off a long second day of announcements and product demos at CES 2019 is Sony, with what should be an entertaining press conference on Monday night.

CES is scheduled to begin on Tuesday.

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