Amazon unveils ad-supported IMDb video streaming service

Brenda Watkins
January 11, 2019

TV shows on IMDb Freedive include past seasons of "Fringe", "Heroes", "The Bachelor" (seasons 20 and 21), "Gilligan's Island", "Duck Dynasty", "Quantum Leap", "Born This Way" and "Without a Trace".

Calling IMDb an independent player in the market though is perhaps not fair, as the site is owned by Amazon and so the content they offer can already leverage a lot of the content already on offer through Amazon's Prime Video, only opening them up to a different audiences that perhaps don't mind watching ads along the way if it can save them some money.

Amazon has been developing the free video streaming offering for more than a year, and it is distinct from Amazon Prime, the subscription service that costs $120 a year, and is mostly without ads.

If a title is available to stream on the new service, you'll see a "Watch for free on IMDb Freedive" button on IMDb's desktop site that will launch the movie or show on your computer.

IMDb Freedive is ad-supported, making it free to access but with the downside of advertisements.

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The company said its existing video content - trailers, interviews, and original short series - will be integrated into the new service.

"With the launch of IMDb Freedive, they can now also watch full-length movies and TV shows on IMDb and all Amazon Fire TV devices for free", IMDb Chief Executive Col Needham said in a statement. "We will continue to enhance IMDb Freedive based on customer feedback and will soon make it available more widely, including on IMDb's leading mobile apps".

IMDb Freedive also includes a feature X-RAY, powered by IMDb search that brings information about the cast, music, crew, etc.

Amazon, which acquired IMDb in 1998, claims the site has more than 250 million unique monthly users worldwide.

IMDb Freedive is available beginning today at http://www.imdb.com/freedive, on IMDb's website via laptop or personal computer and on Fire TV devices.

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