New software can track down users who share Netflix accounts illegally

Brenda Watkins
January 11, 2019

According to The Daily Mail, Synamedia's AI-powered system is created to track down and analyze which users are logged in at different locations, quickly being able to flag accounts that are being shared.

Recent research from Magid found that roughly a quarter of millennials share their username and password for video streaming services with friends.

While the number of people one can share their Netflix account with depends on a personal plan, casual credentials sharing has become too expensive for the streaming service to ignore, a firm that can crack down on cheaters, has suggested. "It allows operators to turn casual sharing into incremental revenue, as well as detect and apply enforcement procedures on fraudulent, for-profit credentials sharing accounts".

The company says the system is already being tested, and in the future it will be offered to streaming services like Netflix and HBO.

The system uses machine learning to determine a user's typical patterns of account activity, making it possible to identify when something out of the ordinary happens - such as being logged in at two locations at once, or the account being used in different parts of the world or country. "Our new solution gives operators the ability to take action", the CPO of Synamedia said.

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Each service can choose to deal with rule-breakers as they please, for instance by sending them an email asking them to upgrade to a premium service or even shutting down their account.

Meanwhile Parks Associates predicts that by 2021, $9.9billion of pay-tv revenues and $1.2billion of streaming revenues will be lost to password sharing.

Streaming services such as Netflix are able to pay for access to Synamedia's initiative that will grant them the data in question.

If an account is signed in and watching shows in both Edinburgh and London, then Synamedia flags the user.

This story originally appeared in The Sun.

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