Super Mario Bros Animated Film Gets Release Date

Ruben Fields
February 7, 2019

Nintendo president Shuntaro Furukawa has confirmed that the January 2018-announced Super Mario movie produced by Illumination Entertainment will launch "around 2022". The title was initially expected to arrive in this quarter, but will now land on Android in the summer. Nintendo has used similar cooldown timers in games like Animal Crossing: Pocket Camp and Fire Emblem Heroes, though other Nintendo-developed mobile titles have used other monetization methods.

Nintendo was once fiercely against releasing mobile games, but as fate would have it, this would prove a somewhat successful and lucrative endeavor for the company. The original plan to release it during the previous fiscal year stands as a testament to that, despite the newly announced delay.

Nintendo needs to find new sources of revenue to offset the decline of its aging 3DS handheld console, analysts say.

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Looking to the quality of Nintendo's past mobile efforts, this will likely be good news for players in the end.

Nintendo told us last October that Mario Kart was still on track for an early 2019 release, but the Japanese company today followed up with some disappointing news. Nintendo entered the mobile business to create more opportunities for consumers to engage with Nintendo IP and reach audiences beyond its dedicated video game platform business.

However, they can look to Legendary Nintendo games maker Shigeru Miyamoto for some crumbs of comfort. Pokemon Go, played on cell phones, has proved a giant hit around the world.

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