Lagonda All-Terrain Concept: Aston Martin electric SUV teased before Geneva

Daniel Fowler
February 10, 2019

Shares of Aston Martin Lagonda Global Holdings PLC (LON:AML) hit a new 52-week low during trading on Friday.

At the Geneva Motor Show, Aston Martin will preview the first model for its Lagonda brand of zero emission vehicles.

The last time we saw a production vehicle bearing the Lagonda nameplate was earlier this decade, as a long and eye-wateringly expensive luxury sedan named Lagonda Taraf, based on an Aston Martin Rapide.

While there is enough time for the vehicle to show up, there is no denying to the fact that brands like Aston Martin are also stepping into the rich waters of the booming SUV segment. Of the other six, the DB11, Vantage and DBS Superleggera are already on sale; the DBX SUV will be revealed for production later this year; and when the Geneva show ends, both Lagonda models would have been previewed. Like the original Lagonda, it was an angular affair, dividing opinion but never relenting when it came to luxury or, indeed, power.

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Expect lots of carbon fibre details and exquisite leatherwork.

Based on the platform and electric tech of the Lagonda Vision Concept. It borrows styling cues - and melodrama - from the Vision Concept, as well as an all-EV drivetrain. Beyond that, what the All-Terrain concept looks like is anyone's guess. The assumption is that it's the same platform as last year's Vision Concept rode on, which would mean the ability to push up to 100-percent of overall torque to any corner of the auto, courtesy of multiple electric motors. Aston has claimed a range of 644km, as well as a battery pack capable of rapid wireless charging in just 15min.

The first model out will be an SUV, a preview of which we first received previous year in the form of a teaser sketch.

The SUV, which will rival the Rolls-Royce Cullinan, follows the reveal of the Lagonda Vision saloon concept shown at Geneva previous year, when Lagonda was relaunched as the maker of high-tech luxury cars that feature all-electric power and arresting design making use of EV packaging advantages.

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