Coke unveils its first new flavor in over a decade

Daniel Fowler
February 11, 2019

"That's why we leaned into the orange-vanilla flavor combination - which is reminiscent of the creamy orange popsicles we grew up loving, but in a classically Coke way".

The new flavor, Orange Vanilla, in Coke and Coke Zero Sugar, will hit stores nationwide on February 25, the company said in a statement Friday.

Before settling on Orange Vanilla, Coke considered raspberry, lemon, and ginger flavored versions of the drink. In introducing the new Orange Vanilla Coke, it hopes to ensure the Coke brand doesn't begin to feel stale with consumers. They tested the flavor in the United States market, where it was well received.

Orange Vanilla joins longstanding favorites Vanilla Coke, launched in 2007, and Cherry Coke, which has been on the market since 1985. At the time, the company re-released Vanilla Coke - which originally launched in 2002 and was phased out - among other flavors. "We only tweaked the blend of natural flavors, which are proprietary to Coca-Cola, so the ingredient list on the Nutrition Facts Panel on cans and bottles is the same".

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Soft drinks giant, The Coca-Cola Company are known for their quirky and light-hearted tone aside from the iconic fizzy goodness that is the Coke drink itself.

The beverage company also experimented with Black Cherry Vanilla Coke and a coffee-flavor called Coca-Cola Blak, among others.

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