Fitbit is strengthening its lineup with four new wearables

Grant Boone
March 8, 2019

Fitbit has announced the launch four of new products - Fitbit Versa Lite Edition, Fitbit Inspire HR, Fitbit Inspire and Fitbit Ace 2.

Like its predecessor, which was essentially a repurposed Alta, the Ace 2 takes an existing Fitbit tracker - in this case, the company's new Alta successor, Inspire - and makes it kid-friendly. Chief Executive James Park said at a press event ahead of the product release that the company has almost 28 million active users. This includes 24/7 heart rate tracking, sleep stages (light, deep, & REM) and 15+ goal-based exercise modes.

It is a simple design with a single button for navigation, lightweight and swim-proof and will be available in white, lilac, mulberry, marina blue and charcoal for $249.95 from March this year.

While smartwatches are floundering Fitbit and other wearable fitness tracking companies will continue to grow their market share. Besides having broad consumer appeal, Inspire HR and Inspire were created to meet the specific needs of the healthcare industry that chooses Fitbit because of trust in the brand, leading health and fitness features, design, price and its motivating large global health and fitness social network.

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Fitbit Inspire HR is the brand's most affordable 24/7 heart rate tracking device at $189.95. Both feature guided breathing routines, Reminders to Move, touch displays, smartphone linking and up to a 5-day continuous-use power cycle.

Interestingly, the Ace 2 looks nothing like its $100 predecessor, widening the rubber band and toughening the small screen with a bumper around it to withstand "kid-related activities all day long". The new wearables aim at expanding the Fitbit-family of smart devices, with affordable prices that cater to people on strict budgets. While the original Ace targeted kids aged eight and up, the Ace 2 is designed for children aged six and up. Inspire HR comes with stylish, and slim design. The Fitbit app, however, will soon receive a "major redesign". There are also now animated clock faces with challenges to motivate your kids into moving around. Users will also be able to better connect with Fitbit's global health and fitness social community, in addition to enjoying the benefits of Fitbit Focus - a new section at the top of the app's dashboard that will deliver insights, messages and tips. That sounds both vague and incredibly ambitious, but it's probably wise to wait and see how it plays out before getting too excited.

It's a solid product for £89 although in many ways, no different to a Fitbit from 3 years ago.

Another new feature the company is working on are Fitbit Rewards, a beta program that allows users to earn points for everyday activities and redeem them for discounts on Fitbit products or rewards from some partners.

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