Tesla says it'll keep more stores open and raise auto prices

Daniel Fowler
March 11, 2019

The company has now published a blog post which backflipped on this decision.

Tesla said it has closed around 10% of its stores in areas of low footfall, but said a small number of those would now be reopened.

Earlier this month Tesla said it would close an unspecified number of stores to fund a cut in the price of the Model 3 in the USA to $35,000 (£26,400).

Tesla will raise the price of all its cars, with the exception of the new entry-level Model 3 Standard, by "an average" of 3% worldwide. "In other words, we will only close about half as many stores, but the cost savings are therefore only about half", Tesla stated. There will be no price increase to the $35,000 Model 3.

Furthermore, another 20% of locations are under review; depending on how they perform "over the next few months", some will be shut down.

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Tesla says that all sales worldwide will still be done online. Buyers coming into stores will be able to do a test drive, and if they choose to buy a auto, they'll be shown how to do that on their phones.

The price hike won't apply to its much-anticipated $35,000 Model 3 (getting this to market was the reason for the original closure plan) and won't come into effect until March 18 - so you still have a week to get your order in if you've been mulling it over.

Fortunately, test drives will still be available by request and stores will have a few cars on hand for anyone who decides they need to buy one on the spot.

While the vehicle price increase certainly isn't something potential buyers will be happy about, Tesla says they'll have a week to place their order before prices rise.

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