Apple says 'it's show time' March 25; TV service announcement expected

Ruben Fields
March 12, 2019

Apple has sent an event invite for March 25th (10am PT, 5pm GMT), where it's expected to launch its highly-rumoured, long-awaited video streaming service.

The event should more or less focus entirely on the company's upcoming online services. In addition to a video service, there have been rumors that the company will use the event to announce a magazine service that will expand on its existing Apple News product. The invite includes a video that shows the Apple logo below the spotlight with a caption "Its show time".

The move will largely be seen as an effort by Apple to boost its growing services business as it grapples with slowing iPhone sales.

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The event at Apple's Silicon Valley headquarters is expected to reveal details of its efforts in original video and its reported investment of at least $1 billion. It would be competing directly with the widely popular services like Netflix, Hulu, Amazon Prime, etc.

As Apple turns to Hollywood, earlier reports said actresses Jennifer Aniston and Reese Witherspoon and Star Wars director JJ Abrams would join Apple at the event. The company has partnered with several publications like The New York Times, Washington Post, Wall Street Journal, etc. Apple often launches products and services in the weeks following an event. We still don't know much about what it will look like, but as Apple's services division continues to grow so much year after year, bringing in more subscribers, in whatever form possible, has become a priority. Previously, the company has launched the iPhone SE, the budget $329 iPad and the 9.7-inch iPad Pro.

A previous report by Bloomberg also predicted an Apple AR headset to ship by 2020.

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