Nissan to end luxury Infiniti auto production in Sunderland

Daniel Fowler
March 12, 2019

Previous year the company delivered just 6,000 units in the region.

Infiniti plans to divert its resources to markets with bigger opportunities from a region where non-European premium brands are struggling to compete against local players such as Audi, BMW and Mercedes-Benz.

Infiniti will cease production at its Sunderland, UK plant - which builds the Q30 hatchback and QX30 crossover - by mid-2019. As a result the Q30 auto and QX30 sports-utility vehicle will no longer be made in the UK.

Just 60,000 Infinitis have been bought in the last 11 years. Nissan's luxury brand will still have a presence in Eastern Europe, Asia, and the Middle East.

The Nissan division added that it aimed to transform Infiniti into a "top challenger brand" in the premium sector of the world vehicle marketplace.

'Plant management will discuss any impact on the plant with employees and their representatives'.

Infiniti Q30

Infiniti has 51 employees in its western Europe operations. Infiniti intends on electrifying its portfolio by 2021, which might not be fast enough for Europe's liking.

The move will mean the end of 250 manufacturing jobs in Sunderland, although Nissan said it hopes to find alternative work for the employees affected.

'We will also be seeking assurances on future employment levels and the production of other models at Sunderland'.

Infiniti said this decision was part of a restructuring plan that allows it to focus purely on its most active markets - namely, North America and China.

'Nissan has reiterated its commitment to the United Kingdom and its workforce by continuing to manufacture in Sunderland the current Qashqai, Leaf and Juke models, as well as the new Qashqai model'.

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