'It's show time': Apple confirms launch event on March 25

Brenda Watkins
March 13, 2019

Sources assured Reuters that Apple is set to launch a streaming television service that is expected to include TV service subscription. It will be held in the Steve Jobs Theater at Apple's Cupertino, California, headquarters. Apple often launches products and services in the weeks following an event. Apple's live stream page gives some clues about the launch event. It's sent out invites for an event at its new campus, with the tagline 'It's show time'. Sources familiar with the matter earlier told Reuters that the service may resell subscriptions from CBS Corp., Viacom Inc. and Lions Gate Entertainment Corp.'s Starz among others, as well as Apple's own original content. It would be competing directly with the widely popular services like Netflix, Hulu, Amazon Prime, etc. It also has deals in place with directors M Night Shyamalan, JJ Abrams and Steven Spielberg. There's the announcement itself, which will take the iPhone maker into territory dominated by rivals like Netflix and HBO - streaming giants that have been at this for a long time and know better than anyone how hard it is to pick creators and shows that generate buzz, viewership and the prestige that creatives team in any field covet. Apple's services business is on pace to generate $50 billion per year by 2021, the company has said. At the March 25th event, Apple is also expected to unveil a revamped Apple News app that will allow users to view all the news they can eat for a monthly fee.

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Apple is poised to introduce new media formats to its growing services ecosystem. Previously, the company has launched the iPhone SE, the budget $329 iPad and the 9.7-inch iPad Pro.

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