Sephora drops Lori Loughlin's daughter as partner

Brenda Watkins
March 15, 2019

Sephora has cut ties with social media star Olivia Jade after her parents' alleged involvement in a college admissions scam.

Not only that, but thanks to her beauty prowess and the fact that girls around the globe have been relying on her for beauty advice, she recently inked a deal with Sephora to produce her very own makeup palette called Olivia Jade x Sephora Bronze & Illuminate Palette.

"HP worked with Lori Loughlin and Olivia Jade in 2017 for a one-time product campaign". The Justice Department alleged that her parents (who have both been arrested) paid $500,000 to get her and her sister Isabella Giannulli, 20, into USC, by allegedly passing them off as crew athletes.

Prosecutors said Singer used his Edge College & Career Network and an affiliated nonprofit to help prospective students cheat on college admission tests and bribe coaches to inflate or create athletic credentials.

"After careful review of recent developments, we have made the decision to end the Sephora Collection partnership with Olivia Jade, effective immediately", a rep for the company said in a statement.

Loughlin and her husband, fashion designer Mossimo Giannulli, are among dozens of parents accused of securing their children's college admission with bribes and falsified exams. She has also said that she only went to college because her parents wanted her to.

The 19-year-old daughter of TV actress Lori Loughlin is best known for her massive online presence - she has 1.4 million followers on Instagram and another 1.9 million on her beauty-focused YouTube channel.

Amazon and Sephora hired Lori Loughlin's Instagram-famous daughter as an influencer before the FBI charged her parents in an explosive college admissions bribery scandal

Olivia Jade Giannulli, Lori Loughlin and Isabella Rose Giannulli attend The Women's Cancer Research Fund's An Unforgettable Evening Benefit Gala at the Beverly Wilshire Four Seasons Hotel on February 28, 2019 in Beverly Hills, California. "But I'm gonna go in and talk to my deans and everyone, and hope that I can try and balance it all". But I do want the experience of like game days, partying... "You can study theater [and] whatever you need to also at school.' I think I've shown her and presented all the pitfalls that there might be".

What adds to Giannulli's star power is her "high engagement" with her followers, which is figured by dividing the number of likes and comments on her posts by total followers.

The charges include conspiracy to commit mail fraud and honest services mail fraud, while the scam reportedly involved money sent to a California businessman who promised to get applicants into the colleges of their choice.

US attorney Andrew Lelling announced that the parents charged in the scam represent "a catalog of wealth and privilege".

A Stanford spokesman said the university is reviewing the lawsuit.

She posted sponsored content for Amazon Prime on her Instagram account in September that featured an image of her inside her USC dorm room.

Market strategist Laura Ries says it's an open question of whether audiences can separate Loughlin from the characters she plays.

Is Lori Loughlin's Daughter Olivia Jade Getting Expelled For Bribery Case?
Huffman appeared exhausted and emotional during her Wednesday court appearance. Prosecutors called it the largest such scandal in US history.

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