Netflix won’t be part of Apple TV streaming service

Brenda Watkins
March 21, 2019

This will give consumers already subscribed to everything from cable TV to Netflix just one more option to think about.

At this point, Netflix chief executive Reed Hastings has made a public announcement to the media saying that his company won't be supplying to Apple's service. According to him, Netflix has chosen not to integrate with their (Apple) service. The Apple service will resell subscriptions from CBS, Viacom, Lions Gate, as well as offer original productions.

"We want to have people watch our content on our service", he said Monday, according to Bloomberg.

The CEO also said that it'd be hard for them to have a competitor like Apple though he later pointed his finger to Amazon saying that it's been years since Amazon and Netflix are competing with each other.

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On being asked about Netflix's China plans, Hastings said he expected Netflix, like other USA technology companies, to be blocked in China for quite a while. Both abandoned the plans when they realised that TV was not the same as IT and it was an evil business that they knew nothing about.

Apple's March 25 event will reportedly also launch a new magazine subscription service. "You do your best job when you have great competitors", Hastings said. The company declined to comment on Hastings's comments.

The development may not come as a shock to the industry, given that Netflix, famed for series such as The Crown and hit original films including Bird Box, represents competition for Apple's new offering.

Meanwhile, in the United Kingdom, traditional broadcasters are stepping up their effort, with BBC and ITV announcing plans to collaborate on a joint subscription-based streaming service called BritBox, featuring new commissions, recent shows and old British favourites.

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