Apple's 'It's Show Time' event starts at 10.30 pm today

Ruben Fields
March 25, 2019

He thinks Apple needs to acquire a major video content company, although the iPhone maker has shunned big deals in the past.

A media event will take place in Cupertino, Calif., and while details remain scarce, there is speculation from industry insiders including CNET, TVLine and Variety that the tech company will reveal specifics on its upcoming TV venture.

The event is scheduled to start at 10 a.m. PT or 1 p.m. ET. As Cheddar noted, the company's push for the services comes as Apple is looking to expand its revenue as hardware sales are stalling and amid a surge in streaming and subscription services. As is typical with Apple events, it's shrouded in secrecy with a few strategic leaks.

Apple's highly anticipated Monday event will likely see an unveiling of Apple's forthcoming TV streaming and subscription news services.

In terms of pricing for the video service, it's not yet clear what the baseline will be.

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Many fans have been patiently waiting for a new entry-level SE and this would be a hugely popular launch if Apple did unveil it today. Netflix and Hulu won't be involved. It has since poached more execs from Sony. Apple has commissioned programming from A-list names such as Jennifer Aniston, Reese Witherspoon, Oprah Winfrey and Steven Spielberg. So, the event is expected to focus mainly on the software part.

Apple Music and Apple's App Store have already benefited from being standard features of iPhones and other gadgets made by the company. There's an immigrant-focused show called "Little America", from Lee Eisenberg ("The Office") and Alan Yang ("Master of None"), and "Pachinko", which is based on Min Jin Lee's novel about generations of a Korean family living through Japanese occupation. Texture lets users subscribe to more than 200 magazines, and most of those will transfer to Apple's new service.

This will supposedly offer a bundle of iPhone and iPad titles for a monthly fee.

New York Times chief executive Mark Thompson attacked the Apple business model and warned that relying on third-party distribution can be unsafe for publishers who risk losing control over their product. For some publishers, like the New York Times, being there wasn't worth what Apple was asking - reportedly up to 50 per cent of any revenue, according to one report.

Mark Thompson, CEO of The New York Times told Reuters, "We tend to be quite leery about the idea of nearly habituating people to find our journalism somewhere else". "We're also generically anxious about our journalism being scrambled in a kind of Magimix (blender) with everyone else's journalism".

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