Is an all-you-can-eat magazine subscription

Brenda Watkins
March 25, 2019

Roku Inc. and Netflix Inc. rose ahead of a highly anticipated event this afternoon where Apple expected to unveil a video-streaming service. HBO, Starz, Showtime, CBS All Access, Smithsonian Channel, EPIX, Tastemade, Noggin, MTV Hits - they're all such channels.

Apple said pricing and availability for the TV+ service will be announced later this year.

That is a strategic shift by Apple which expressed the change in early 2019 by making its Apple Music services available for smart speakers of rivals including Amazon.

After playing up the importance of storytelling in our culture, CEO Tim Cook introduced the heads of the company's TV division: Jamie Erlicht and Zack Van Amburg, who dropped this pretty damn fantastic concept video featuring people like Steven Spielberg, J.J. Abrams, M. Night Shyamalan, Ron Howard, Octavia Spencer, Sofia Coppola, and more. Some of those shows already announced include a reboot of Amazing Stories from Steven Spielberg's production company, as well as a new comedy from Jennifer Anniston, Reese Witherspoon, and Steve Carrell called The Morning Show.

The event also touted a new children's series, a performance by Sara Bareilles, who is producing a show with JJ Abrams, and another sci-fi series starring Jason Momoa and Alfre Woodard.

Apple is reportedly spending $1 billion a year on shows and movies from the Hollywood heavyweights. The iTunes store has been one of the largest online sellers of TV shows, movies and music for years, while the company's Apple Music service has 50 million subscribers.

Apple News+ will cost $9.99 (£7.50) per month and is available immediately in the United States and Canada.

In addition to Apple TV+, Apple also announced a redesigned TV app with a new Apple Channels section for iOS.

Apple TV+ launch

The new version will roll out as a software update in May and as a new app on Macs in the fall.

Monday's announcement is an upgrade of the original Apple News app, which originally launched at WWDC in 2015. The first month will be free, and after that, you'll be billed monthly for all-you-can-read access to publications focused on entertainment, fashion, health, lifestyle, traveling, food, tech, and more.

Apple says the card will make it easier to see what merchants charged you. Play is all offline, but sadly it only works on Apple devices.

Cook also said Apple Pay, its digital wallet, will soon be usable on public transit systems in Portland, Oregon, Chicago and New York City.

Every purchase needs a fingerprint or face-identification confirmation.

Apple's cash back offer isn't unique either, he said.

An optional physical card is available, but in typical Apple fashion, it's a laser-etched titanium rectangle.

Apple CEO Tim Cook and Oprah at today's event in Cupertino, Calif., this morning.

'Morning Show' Trailer: Apple's New Jennifer Aniston Drama
Users will be able to gain access to games on Apple TV, iPhone , iPad, and their macOS desktop or laptop machine. The news industry has struggled for years as advertising dollars shift to social media and other digital media.

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