Burger King Slammed on Social Media Over Chopsticks Ad

Daniel Fowler
April 11, 2019

"The ad in question is insensitive and does not reflect our brand values regarding diversity and inclusion", a spokeswoman for the company said.

Tweets containing the original ad have been posted almost three million times online.

Burger King pulled a promotional video in New Zealand showing customers trying to eat burgers with chopsticks after it sparked an outcry in China and demands for an apology from the U.S. fast food chain.

In an interview with Huffington Post, Mo explained that she felt the need to share the clip "because I couldn't believe such blatantly ignorant ads are still happening in 2019".

In response to the promotion, one social media user reposted the ad on Twitter alongside the caption [sic]: "So this is the new Burger King ad for a "Vietnamese" burger ok coolcoolcoolcoolcool CHOPSTICKS R HILARIOUS right omg etc".

In her post, Mo wrote: "I'm so sick of racism of any kind".

"I could not believe that such a concept was approved for such a big, well-known company", she added.

"It's as though their thought process went, 'what's Asian?"

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Not long after, Burger King opted to remove the ad and issued an official apology statement.

Viet Thanh Nguyen, the Pulitzer Prize-winning Vietnamese-American novelist, shared the clip with the comment "What's worse, this ad or using chopsticks in your hair?"

Mo said that chopsticks had been used for centuries, so it seemed "foolish and insulting" to portray them as an awkward, oversized utensil.

"We are truly sorry that the ad has appeared insensitive to our community".

Whilst many agreed with her criticism of the ad, some told her she was overreacting.

Her original tweet sharing the promotional video has been viewed over 2 million times, with many voicing their support of her stance. But particularly since the rise of social media, that message has become hard to control and reel in at all times.

"Last year Dolce and Gabbana cancelled its Shanghai fashion show amid similar accusations of racism after posting videos of a Chinese model eating Italian foods like pizza and pasta with chopsticks".

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