Google raises price of YouTube TV to $49.99, adds Discovery, Animal Planet

Brenda Watkins
April 11, 2019

Google announced on Wednesday it's increasing the monthly price of YouTube TV from $39.99 to $49.99. The live TV streaming service now costs $50 per month-up from $40 per month previously-for new subscribers, and the price hike will hit existing subscribers after May 13. That means channels like Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Animal Planet, Travel Channel, and MotorTrend are now available for viewing. YouTube revealed the news via its official YouTube TV Twitter channel, two months after it reached 98 percent of the markets.

Discovery and YouTube set a multi-year distribution deal extending Discovery programming into YouTube TV's live TV and on-demand subscription service.

The cost for competing services such as Hulu's offering with more than 60 channels is $44.99 per month, while its library of shows and movies costs an additional $5.99.

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If you're an Apple user that subscribes to YouTube TV through the App Store, you're looking at an even higher monthly outlay of $55/month.

YouTube TV launched in 2017 as a new way to ditch cable, and as a solid alternative to other TV streaming services like Sling TV, DirecTV Now and PlayStation Vue. YouTube TV provides an unlimited DVR service, the ability to add up to six users to your account, and the ability to watch TV from a wide array of devices.

Of course, there are still benefits on offer that might make the appeal of YouTube TV enough to allow it to continue the momentum it enjoyed during 2018. Add on a couple of extra "add-on channels" such as Showtime and you could end up paying as much as you would've for cable and defeating the whole point of cutting the cord in the first place.

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