Burger King's Real Meals will have you saying 'YAAS'

Grant Boone
May 3, 2019

The people on Twitter, as is often the case, felt all sorts of ways about the new Real Meal, way more than they should for a fast food combo, a responded with everything from words of support to downright anger and outrage.

You can feel any way you like with Burger King's "Real Meals".

Real Meals come in five special feelings: Pissed, Blue, Salty, DGAF and YAAAS.

Mental health is a serious business, but Burger King is addressing the issue with a side of humor.

BK knows that "no one is happy all the time", per the ad campaign. The meals include the Whopper meal or a Whopper, fries, and a drink.

While some may say this is another alternative marketing campaign by Burger King, created to take a friendly knock at rival McDonald's Happy Meals for kids, the promotion is actually a nod to the fact that not everyone is happy all the time - and that's perfectly fine.

"Burger King restaurants understands that no one is happy all the time".

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"A natural extension of encouraging people to "be their way" is encouraging them to 'feel their way, ' the fast food chain said in a press release".

A donation has been made to Mental Health America on behalf of Burger King, but the exact amount has not been specified.

"With the pervasive nature of social media, there is so much pressure to appear happy and flawless", reads a statement from Burger King.

Here's the thing about the McDonald's Happy Meal - what if you're not happy?

"'Happy' isn't one of them", the fast-food restaurant said in a statement. "By using its internationally-known reputation to discuss the importance of mental health, Burger King is bringing much-needed awareness to this important and critical discussion - and letting its customers know that it's OK to not be OK".

The promotion is only available at select locations, including the Burger King at 1100 5th St.in Miami Beach.

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