Apple Will Now Tell You When It's Going To Throttle Your iPhone

Ruben Fields
May 25, 2019

The tech giant signed an agreement with the Competition and Markets Authority (CMA), a United Kingdom watchdog, that it would be "clearer and more upfront" with users in the future.

The CMA raised concerns with Apple past year over its throttling practices and the lack of warnings being given to consumers.

Apple has always said that the update was created to boost the battery life in some of its older iPhone models and to prevent unexpected shutdowns, but it apologised to customers two years ago for not making this clear enough.

Since the CMA raised its concerns, Apple had already started to be more upfront with iPhone users, the regulator said.

According to the watchdog group, Apple has now formally committed to notifying users when a software update is expected to impact performance, and it will also provide information on how to improve iPhone battery health.

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This way users won't feel they need to spend money on having their phone fixed, or by purchasing a whole new device.

October 2018: Apple is slapped with a $5.7 million fine from Italy's antitrust organization over the throttling issue.

Gordon Kelly writes that Apple had registered the devices in the Eurasian database back in January, which was just two months before their launch, which took place in March.

Though Apple has since introducing an option to disable the performance management, offered cut-price battery replacements and added a new Battery Health menu in iOS 11.3, the firm has also now agreed with the CMA to be clearer about battery health and performance. They said that Apple's iPhone 2020 is expected to adopt a full-screen Touch ID, and the iPhone SE based on the iPhone 8 is expected to be released next year.

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