Instagram now supports landscape mode IGTV videos

Brenda Watkins
May 25, 2019

Now the company is adding support for landscape videos alongside vertical videos. The company recently redesigned IGTV's main interface, taking inspiration from TikTok and Snapchat. Instagram has announced its IGTV will now have landscape support for videos. Young viewers in particular primarily find and view video content using a smartphone, and the prevailing idea is that vertical videos are simply easier to watch from their handsets.

When Instagram launched their new IGTV videos they were only available in portrait mode, the company is making some changes to videos and Instagram TV will now also be available in landscape mode. In many ways, opening IGTV to more than just vertical videos is similar to when we opened Instagram to more than just square photos in 2015. Instagram has seen strong requests from their community of creators and is issuing this response in exchange. Similarly, we've heard from viewers who come across landscape videos in IGTV but want to watch them in a more natural way. And while catering to audience demand makes sense, it does feel like a compromise.

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But injuries to James, Lonzo Ball and Brandon Ingram, as well as the internal discord, resulted in a 37-45 record. I have heard he has had contact with Jimmy Butler .

Instagram has been trying to boost engagement for IGTV for a while now.

Instagram suggests the change will bring more videos to the platform from creators who were reluctant to make the vertical switch, along with expanding for genres that don't work as well in vertical, such as sports. But still, it feels a little desperate. But it is a little humorous to consider the criticisms brands saw for posting frames like this on their initial IGTV efforts. There's still a 10-minute limit, but at least you don't have to produce an entirely different video if you want to cross-post to both YouTube and IGTV. That's a far cry from a year ago, when it was fully confident vertical video would take over.

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