Ireland Is Investigating Google Over "Suspected Infringement" of GDPR

Daniel Fowler
May 25, 2019

One year after the EU's General Data Protection Regulation (GDPR) went into effect, we continue to hear about the challenges of complying with this demanding data privacy legislation. Now supporting brands for General Data Protection Regulation (GDPR) compliance in Europe, Selligent also plans to make the Consumer Information Management tool applicable for California's Consumer Privacy Act (CCPA), to be enacted on January 1, 2020.

Among other things, it also describes special category personal data; summarises key processing activities; outlines the key principles of the GPDR - as well as how to recognise and report possible personal data incidents and breaches.

The probe was initiated after complaints by the Irishman Johnny Ryan who works for the United Kingdom web browser courageous. According to fearless, a "massive and ongoing data breach" in Google's ad tech was leaking people's personal data, including locations, inferred religious, sexual, political characteristics, what they are reading, watching, and listening to online, and unique codes that allow long term profiles about each person to be built up over time. Broken down by region, 39.6% of EMEA respondents said they feel their personal data is more protected, though only 30.1% of respondents in the U.S. did.

Real-time bidding is the subject of four alleged violations of the European Union's General Data Protection Regulation (GDPR) filed Monday with regulators in Belgium, Luxembourg, the Netherlands, and Spain.

This is perhaps the issue Microsoft will face in attempting to escalate such rules up to federal law; the only attempt which we have seen so far in the USA is a diluted version of GDPR.

According to the complaint, Google's DoubleClick recently renamed "Authorized Buyers", has 8.4 million websites and uses it to broadcasts personal data about visitors to over 2,000 companies.

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The office of the state's Governor, Phil Bryant, released a statement saying that "acts of abuse of any kind are reprehensible". McLeod's wife reportedly told the police that her husband " just snapped " and that this is common when he drinks alcohol.

"The lack of competition in this space leads to very high prices for these ads and very low prices for the content that pulls people online", she said "That enormous wedge is not socially efficient because its causing platforms to invest a lot in this space in targeting ads rather than, say, investment in good content that was receiving a competitive price".

The new regulation has forced global companies to reconsider their own rules, inspiring territories from Brazil to China and India to California to develop their own privacy and security regulations based on a de facto GDPR benchmark.

In a statement to Fix AdTech, CEO of Eticas, Gemma Galdon Cavell has said, "We hope that this complaint sends a strong message to Google and those using Ad Tech solutions in their websites and products".

Restrict use of my personal data = 13%. "Some of this is personal data which needs to be compliant with GDPR, making it hard for some companies", he said. French data regulator CNIL has had something of a head start, fining Google €50 million for "lack of transparency, inadequate information and lack of valid consent regarding ads personalization" in January.

Many users on Hacker News are having varied opinions regarding the need for regulation and also about the credibility of GDPR. It also reported that Google did not have valid legal base, when processing people's data for advertising purposes. That, in turn, helps map company data flows and quantify the value of various data usages to the company and patients.

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