WhatsApp just confirmed ads will appear in Statuses starting next year

Ruben Fields
May 25, 2019

The demo also indicates that ads would be displayed entirely on the screen and come with a link that can be swiped up to redirect to the website.

It remains to be seen how Facebook is going to handle the whole thing next year, with more specifics on the release date of the ads likely to land soon. The company showed off how those ads will look like at its Facebook Marketing Summit 2019, held in the Netherlands this week.

Facebook acquired WhatsApp for a staggering $19 billion in cash and stock in 2014, its biggest acquisition ever. It's unclear presently if Facebook has any further designs for ads inside WhatsApp.

Once this feature is added, users who have Facebook installed on their smartphone and post a status update on WhatsApp will be presented with an "Add to Facebook Story" option. WhatsApp's parent company, Facebook, has confirmed that the messaging app would start serving advertisements in 2020. The initial plan is to feature ads in the WhatsApp Stories section, just like Instagram and Facebook Stories. But now that it is entirely free to use, the only revenue comes from business users.

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Last year, the Wall Street Journal reported that WhatsApp Status would start showing ads as early as this year.

WhatsApp Status debuted in 2017 and functions remarkably similarly to Snapchat Stories and Instagram Stories; users are able to upload photos or video that will disappear after 24 hours. The ads will be served on WhatsApp for Android and iOS.

Facebook has also promised richer messaging format options for WhatsApp for Business customers, and the integration of the WhatsApp product catalog into the existing Facebook Business Manager catalog.

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