IGTV Now Supports Landscape Format on Alongside Vertical Videos

Brenda Watkins
May 26, 2019

In a blog post, Instagram stated, "We realize this is an evolution from where IGTV started - we believe 'it's the right change for viewers and creators".

Instagram has become a face of recognition for a dancer, singer, blogger, Youtuber, etc. where they can share their videos and get love from us but the confinement provided by IG of just 1 minute makes one sick to promote their whole video out on the Instagram which is surely more than a minute or so. Another report earlier this week revealed that Instagram's IGTV feature is going through some drastic design overhaul, with a simpler UI and single feed of content suggested by algorithms.

Landscape video for IGTV was born from Instagram listening to both creators and viewers, thus learning what they like and don't like.

Until now, only vertical videos were allowed.

It will be interesting to see if more content makers adopt IGTV now that making content for the platform is much easier, but I have a feeling most IGTV creators will now stop making original content for the platform and simply post things they already post on YouTube.

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IGTV is the mobile video service inside Instagram, where longer videos - including TV shows, documentaries and other content - are shared by high-profile Instagram accounts.

Taking the tongue out of my cheek, while the vertical video format does have its advantages for viewing social content shot in portrait mode, Horizontal video is much better for all kinds of content and provides a wider field of view on your screen.

Instagram is known for ushering in the era of vertical videos.

Instagram users have always wished for landscape support for videos on the platform, and now it looks like a part of their wish has been granted. "We've heard from creators who want to upload landscape videos for IGTV". That change boosted the number of views on the platform - perhaps succumbing to horizontal video could bring even more growth for the young video platform.

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