Build-a-Bear Workshop changes 'Pay Your Age' promotion

Daniel Fowler
June 12, 2019

To be eligible for a ticket, guests will have toenter online and join Build-A-Bear's Bonus Club.

Build-A-Bear Workshop is back with its "Pay Your Age" promotion, but they're doing things a differently this time around after the company past year had to cut short the then one-day sale due to overwhelming popularity.

The teddy bear company on Tuesday unveiled the details on their website of how to take part in the "Count Your Candles Sweepstakes And Pay Your Age Limited Ticket Offer".

Whoever gets a ticket can bring up to two children to a participating Build-A-Bear Workshop at one of two redemption periods during that week.

You have until June 16 to enter the "Count Your Candles" promotion for a chance to receive a ticket to "Pay Your Age" for a new furry friend or win a birthday party experience.

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Wobbling and flapping its arms, the creature can be seen walking quickly from the home before disappearing into the darkness. Naturally, the clip has now racked up more than 5.5 million views, with followers desperate for an explanation.

Build-A-Bear plans to award tickets to 200,000 customers across the globe.

Rather than forcing all the tickets to be redeemed on a single day, the winners will have to redeem the offer between June 24 and 28.

This year, it's all going to change.

Build-A-Bear ended up issuing an apology and giving out vouchers to those who were unable to get into the insanely crowded stores.

The promotion, which allows people who are registered for the company's Bonus Club to purchase a bear for the price of the child's age, will return in a new format for 2019. "We have closed lines in our USA stores".

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