Salesforce to buy Tableau, bolstering analytics offering

Daniel Fowler
June 12, 2019

Salesforce is buying Tableau for $15.7 billion in an all-stock deal, which has been approved by the boards of both companies.

Salesforce co-CEO Marc Benioff, left, and the company's chief technology officer, Parker Harris, look on during a keynote address at Salesforce's 2013 Dreamforce conference in San Francisco on November 19, 2013.

Ultimately, Salesforce CEO Marc Benioff told analysts during a media briefing on Monday that by owning Tableau, Salesforce would be able to better court customers who are seeking a "completely strategic product line", implying that companies are looking to buy enterprise software from companies that sell multiple products that work well together.

"Joining forces with Salesforce will enhance our ability to help people everywhere see and understand data", said Selipsky. It counts 86,000 organisations among its customers including Verizon, Schneider Electric and Netflix.

Fiscal year 2020 revenue is now estimated to range between $16.45 billion and $16.65 billion, an increase of 24% to 25% year-over-year. It will remain headquartered in Seattle. We'll show you the latest on subscription-centric business strategy. product strategy, recurring payments, subscriber acquisition, onboarding retention, subscription-focused analytics, and subscription technology.

While Tableau will become part of Salesforce, the company will still operate independently under the Tableau brand following the closure of the deal.

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Salesforce's biggest deal ever comes days after Google bought big-data analytics company Looker for $2.6 billion. It is the second big deal involving a data software company to be announced in the past week.

"The acquisition accelerates Salesforce's roadmap for their Customer 360 initiative, which helps companies gain a complete view of their customers, and more broadly their analytics initiative", Wedbush Securities analyst Steve Koenig said.

He agreed Salesforce and Google's purchases reinforce the perception data visualisation is one of the hottest battlegrounds in martech, but added "Salesforce has clearly raised the stakes". Trading was halted last week following news of the company's acquisition.

Pund-IT principal, Charles King, also saw momentum for analytics and visualisation shifting into overdrive. he noted the pricetag paid by Salesforce for Tableau was more than 10x revenues in the last four quarters.

The two firms will also pool communities of users - 1.4m "Trailblazers" from Salesforce and 1m "data enthusiasts" from the Tableau Community - to create what the firms claim will be "the largest group of digital business experts in the world". "This presents a great opportunity for customers to unlock further business value by drawing insights from data".

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