New Report Sheds More Light on Jony Ive’s Departure From Apple

Daniel Fowler
July 2, 2019

He allegedly showed up late for some meetings or even skipped design weeks for software teams.

While strongly worded, the email does not clarify exactly what about the story Cook believes to be absurd, out of touch with reality, or distorted-a strategy which casts doubt on the report while making it hard to productively assess the rebuttal.

A fixture at Apple who helped to shape the look of the iPhone, the MacBook and many other products, Ive worked closely with Apple founder Steve Jobs up until his death.

Apple announced last month that Ive would exit the company later this year after almost three decades of service. According to The Wall Street Journal, however, there was plenty of "internal drama" that led to this conclusion.

Jony Ive is leaving Apple, whose popular products have always been associated with his design sense. The fact that Apple's design team - which has lost other relatively high-profile members in recent years - will now report to an operations manager also triggered some concerns.

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The multiplayer component, along with the secret AAA RPG game, have not received concrete titles or release dates. The Cyberpunk 2077 that we will be receiving next year is not going to have multiplayer available at all.

The story is absurd.

Ive was obviously too important to Apple for either side to just sever ties, but given the issues outlined in the report, one has to wonder how the new arrangement, in which Ive's new company LoveFrom will work together with Apple on product design, will work out. It distorts relationships, decisions and events to the point that we just don't recognize the company it claims to describe. If anything, the new reporting arrangements support the WSJ article with design being overseen by an operations chief, the 2IC of the company. As Jony has said, they're stronger than ever, and I have complete confidence that they will thrive under Jeff, Evans and Alan's leadership.

At the time, Cook said Apple would work with Ive "long into the future". We know the truth, and we know the incredible things they're capable of doing.

Ive's need to redesign non-Apple products is largely seen as the end of the Steve Jobs era. Consequently, the news that Ive would be leaving Apple to start a new design firm caught everyone off guard and, as you would expect, prompted a seemingly endless amount of speculation and reports surrounding his departure.

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