Who is Scooter Braun and why is Taylor Swift angry with him?

Brenda Watkins
July 2, 2019

Scooter Braun's wife, Yael Cohen, accused Swift of not only knowing about the deal but of also passing on the opportunity to purchase her masters. "All I could think about was the incessant, manipulative bullying I've received at his hands for years", she wrote. "This is my worst case scenario", she wrote.

On Sunday, Swift did not hold back her disdain for "manipulative" Braun, who manages stars Ariana Grande and Justin Bieber, after his Ithaca Holdings acquired Big Machine Label Group from Borchetta, who worked with Swift from 2006 until she left Big Machine for Universal Music Group late previous year.

While Swift claims Borchetta and Big Machine only gave her a few hours' notice before news of the deal went public, he says Swift's father Scott Swift, a minority Big Machine shareholder, was privy to days of business negotiations.

He included what he claimed was a text message from Swift telling him she was leaving the company in which she apparently wrote: "Owning my masters was very important to me, but I've since realized that there are things that mean even more to me in the bigger picture".

"Now Scooter has stripped me of my life's work, that I wasn't given an opportunity to buy", she wrote.

It showed Justin on a video call with Scooter Braun and Kanye West, with the caption "Taylor Swift what up" (which has since been deleted), calling it an example of the bullying she faced. Bieber initially posted an image with himself, Braun and Kanye West, with the notation "This is Scooter Braun, bullying me on social media when I was at my lowest point".

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There is a lot going on in the world of Music right now! By giving some transparency, Swift, who has previously spoken out about the unfair treatment of artists by record labels, raises awareness of how hard it can be for an artist to gain control of their intellectual property, according to attorney Jason Boyarski, who handles entertainment and media cases.

Ithaca Holdings LLC on Sunday announced it was acquiring the Big Machine Label Group. In the post, Swift says that overtures she made to purchase control of her master recordings from Big Machine were met with a proposal by the company that she found unacceptable. Given Swift's stature and the high likelihood people will want to play Shake It Off until the end of time, millions of bucks would be riding on their ownership, too.

In her Tumblr post Taylor also shared a photo posted by Justin Bieber shortly after the leaked phone call. "I'm not sure you know that Apple Music will not be paying writers, producers, or artists for those three months".

He also copied the text he claims to have sent to her breaking the news of the deal with Braun: "I wanted to pass along to you the same courtesy that you passed along to me in regard to my future".

Todrick Hall, Taylor Swift's friend who executive produced her new video You Need To Calm Down, said he believes Scooter Braun is "evil".

"Thankfully, I left my past in Scott's hands and not my future", she said. Did Taylor know something before all this went down or is she just as shocked as the rest of the world?

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