Apple kills the non-Touch Bar MacBook Pro, discounts the Air

Ruben Fields
July 9, 2019

With the updated Apple MacBook Air missing out on the latest 8th-generation quad-core processors (either the 1.4GHz Core i5, or optional 1.7GHz Core i7), there is now a clear advantage to paying a little more for the 13-inch MacBook Pro. And they're now more affordable. The first is obsolete, and the second struggled to find a place in a lineup where the new MacBook Air has more ports, more power, while also costing less. "As a comparison, the previous entry-level 13" MacBook Pro without a TouchBar was running on a 2.3GHz dual-core 7th gen Intel Core i5 processor (Turbo Boost up to 3.6GHz).

But since the Air was refined a year ago and now occupies the same price point, there isn't such a weight difference - one of the MacBook's key assets - plus the Air is more powerful.

Along with removing the last-gen MacBook Air and 12-inch MacBook from its site, Apple refreshed the Retina MacBook Air with a True Tone display and reduced its price to $1,099, or $999 for students (down from $1,199). It makes for a much more comfortable viewing experience.

With Tuesday's announcements, Apple has officially discontinued the non-Retina MacBook Air which had a MRP of Rs. 84,900 but used to often retail for under Rs. 60,000. This means that Apple is now no longer offering a MacBook Pro variant sans Touch Bar and Touch ID.

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The entry-level model, which starts at $1,299 or $1,199 for college students, now packs a Touch Bar, Touch ID, and a T2 security chip.

The Rs. 1,19,900 price tag is the same as the outgoing non-Touch Bar 13-inch MacBook Pro. Under this, higher education students, their parents, faculty, staff and home-school teachers can get a pair of Beats headphones and a discount on qualifying Mac, iPad and other Apple products.

The other big move is lowering the price of the entry-level MacBook Air to £1,099 ($1,099, AU$1,699, AED 4,699) - with college students getting the notebook at an even cheaper price, Apple promises.

It also suggest that Apple has dropped the pricing of its SSD upgrades across the Mac lineup, too.

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