After 81 years, Volkswagen bids 'Auf Wiedersehen' to the Beetle

Daniel Fowler
July 11, 2019

All second- and third-generation Beetles have been built by Volkswagen de Mexico, Puebla, and have been sold in 91 markets worldwide.

"It's impossible to imagine where Volkswagen would be without the Beetle", Volkswagen CEO Scott Keogh said in a statement.

The company is gearing up for mass production of the battery-driven compact ID.3, a vehicle that the company predicts will have an impact like that of the Beetle and the Golf by bringing electric mobility to a mass market. "From its first import in 1949 to today's retro-inspired design, it has showcased our company's ability to fit round pegs into square holes of the automotive industry".

Rolling off the Puebla factory line is a Denim Blue coupe which features a distinct blue paintjob.

Since the days of the Beetle Volkswagen has a tough time of it.

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The original version of the Beetle, a rear-engine vehicle that owners often decked out in colorful paints during the flower power era of the 1960s and '70s, ended production in Mexico in 2003.

Over the decades that the Volkswagen Beetle was in production, it has meant different things to different people. The final vehicle produced by Volkswagen de Mexico's Puebla plant-a Denim Blue coupe-will live on display at Volkswagen's local museum in Puebla as a lasting tribute to the automobile's rich and storied heritage. It then went on to develop a cult following and became a symbol of the 60's hippie counterculture in the US. Finally, the final generation of the Beetle sold more than 500,000.

Serenaded by a mariachi band and surrounded by proud factory workers, the final units of the retro, rounded compact were celebrated at a VW plant in Mexico's central Puebla state more than 80 years after the model was introduced in Germany.

Volkswagen's last Beetle produced is seen during a ceremony to announce the cease of the production of the VW Beetle after 21 years in the market, at Volkswagen Plant on July 10, 2019 in Cuautlancingo, Mexico.

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