Google Just Launched A New Social Networking App

Ruben Fields
July 13, 2019

While Google+ gave other major social networks a fright in its early days, it eventually ran out of steam and had to close down for good just this year. Basically, if you are new in town, for instance, you could use the app to find more people with the same interest as yours, maybe someone to go to the gym with, or someone who likes swimming.

Described by Google as an app that "helps connect people with shared interests through in-person activities", Shoelace is available only as a mobile app on Android (v.8.0 or newer) and iOS (v11.0 or higher) devices, but is only being offered to select users in the USA on an invite-only basis.

Available on Android and iOS-no web version, yet-shoelace is now invite-only.

The new endeavor is called Shoelace and comes from Google's in-house incubator, Area 120. The app asks users for their interests and then recommends a series of "hand-picked" local activities.

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It seems Google isn't done with social networks.

With Shoelace, users are able to create "Loops"-like the loops on a shoelace, get it?-which are essentially listings for events that can be shared with others on the app, with the side goal of possibly helping people make a new friend or two". But we may be dealing with a lot of human curation to handpick the activities that you and your "crew" can do. It's only available in NY right now, but the ultimate goal is to expand to cities across the U.S., though that could take some time. For example, Shoelace's moderators will try to ensure that content added to the app aligns with its "House Rules" and community standards. Google is even taking requests for suggestions on places it should bring Shoelace to next.

Shoelace supports iOS v11.0 users and Android devices v8.0 and newer, and requires an active Google account to log in.

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