Amazon Music Unlimited Growing Faster Than Apple Music and Spotify

Ruben Fields
July 14, 2019

Elsewhere the Swedish DSP has launched a simplified music stream app Spotify Lite for "36 emerging markets". Apple services head Eddie Cue recently revealed that Apple Music has about 60 million subscribers.

"Amazon is the dark horse [in music]", Midia Research analyst Mark Mulligan told the Financial Times. According to the report, which cites data from Midia Research, Amazon's subscriber base grew by 70 percent over the past year, putting Amazon in third place with roughly 32 million subscribers. Amazon offers subscriptions at different price points. Spotify has about 100 million subscribers but is only growing at about 25% per year. For example, if you ask Alexa to play David Bowie's "Heroes" on a Sonos One speaker, Amazon's streaming music service will be used.

Spotify and Apple Music are facing increasingly tougher competition from Amazon when it comes to adding new paid subscribers to their services.

A report in UK-based Music Business Worldwide notes a job ad for a Los Angeles-based Reality Formats Lead at Spotify, who will oversee the company's exclusive content strategy within the "Reality" category.

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Amazon Music's growth is largely because of Alexa and Echo devices.

Spotify are launching in Russian Federation after teasing them for years, and they're taking Apple Music on at a price level.

Commenting on the story, Amazon Music VP Steve Boom said, "We're not battling for the same customers as everyone else".

Apple Music, on the other hand, has doubled its free trial to students, from three months to six months. "For the industry to reach its full potential, we can't just look at 15- to 22-year-olds".

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