Why the Fire TV Stick 4K is Prime Day's best streaming deal

Daniel Fowler
July 16, 2019

Marketing technology company IgnitionOne is predicting this year's Prime Day will generate $6.1 billion in sales.

Running between July 15-16 2019, Amazon Prime Day kicks off at midnight on Sunday (3am ET) and doesn't finish until midnight on Tuesday. The company is famous for offering some great discounts on this - the day of unbridled retail celebration.

Publications covering Prime Day deals have been the target of backlash from readers who say the coverage is tone-deaf to the strikes and worker-conditions protests.

Last week, CBS reported how some warehouse workers at a fulfillment center in Shakopee, Minnesota, were planning a work stoppage for the event.

Some on social media said workers were protesting Amazon's "appalling working conditions" and called the company "a scourge on workers all over the world".

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On Twitter, Massachusetts Senator and presidential candidate Elizabeth Warren voiced her support for the workers as well.

eBay offered customers an extra 20 per cent off coupon yesterday on top of its range of sale items priced the same as an Amazon Prime membership, which is a fun little dig at the giant online retailer.

'I don't think it will have an impact, Americans liking discounts will trump worrying about higher wages for two days, ' San Diego State University Marketing Professor Steven Osinski told the Associated Press. We've got everything, from prices slashed on the likes of God of War, Spider-Man PS4, and even Cyberpunk 2077 (yes, really), and have listed every single deal below, no matter whether you're based in the United Kingdom or stateside.

"Amazon has changed the consumer psychology in terms of summer shopping", he said.

"Amazon workers are sending a powerful message to Jeff Bezos this Prime Day: It's time to stop putting profits ahead of people", FCW President Marc Perrone said in a statement.

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