Amazon Prime Cancellation Queries Spike On Prime Day

Daniel Fowler
July 19, 2019

The company declined to state Prime Day revenues in a July 17 statement, but it was estimated that it made $6.1 billion, which represents an increase of $2 billion over Prime Day 2018, according to market research firm IgnitionOne.

"Literally everything is 94.48", writes another user, "I have bought like 10k worth of stuff that was like 900 dollars total". Several people ordered expensive camera equipment for under $100. "More than twice as many customers signed up for a Prime membership during the announce to event period compared to a year ago; Over 40% of new members came from cities outside the top 10 cities including Durgapur, Kurukshetra, Hooghly, Guntur, Satara, Bharuch, Chittoor among others".

Michael Schirrmacher, Managing Director UK, Bloomreach, believes it's not about competing on price, it's about winning customers in other ways. Numerous 2,000 workers inside this 900,000 square foot center were dutifully, briskly ramping up for Prime Day, which ends tonight.

"Bunch of camera gears including above $US2000 are priced at $US100".

One customer shared a screenshot of their cart on reddit. "Can't get $94. Logged in".

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It appears the glitch only happened for some people. Some customers said they couldn't load items into their online cart - every time they tried, it failed.

"Due to Prime Day's 'halo effect, ' large retailers with major discounts online reaped the benefits, seeing significant lift in revenue across the two sale days", said Jason Woosley, vice president, commerce product and platform at Adobe.

Echo Dot and Fire TV Stick with Alexa Voice Remote emerged as the top-selling products during the Amazon Prime Day 2019 event, the Seattle-based retail giant said in a press release. Last year, the site crashed for some US customers, and this year, people were placing bets on whether or not it would happen again.

Many in the pages-worth of comments beneath the Slickdeals steals express concern Amazon will cancel their orders once the company realizes its mistake.

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