The New ACTUAL Huddersfield Town Kit Has Been Revealed

Tanya Simon
July 20, 2019

Bookmaker Paddy Power and Championship football club Huddersfield Town have revealed a "Save Our Shirt" campaign created to encourage branding-free kits in the sport.

The Terriers played in the new strip in a friendly against Rochdale on Wednesday evening.

The intention of the hoax jersey was to shine a light on the issues around shirt sponsorships, with Paddy Power now completely removing their logo from "The Terriers" kit with the launch of the campaign.

But it appears that will be the only game the Championship club will wear the controversial shirt in.

The release of the supposed new home shirt - featuring the traditional blue and white stripes, but with a giant white sash containing the sponsor's name emblazoned across the front - had caused consternation among fans.

The "Save Our Shirt" initiative highlights how in the 2019-20 football season, over half the teams in England's top two divisions will be sponsored by a bookmaker - with 14 teams in the second-tier Championship bearing a betting brand's logo.

Paddy Power has also donated its sponsorship of the club's training kit to the Huddersfield Town foundation.

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FA regulations state that a playing kit is only permitted to have: "one single area not exceeding 250 square centimeters on the front of the shirt".

In fact, it's without any Paddy Power logo whatsoever.

"So we are calling on other sponsors to join the "Save Our Shirt" campaign, and give something back to the fans".

However, as predicted by The Drum, the move is actually part of an elaborate prank from Paddy Power, which has previous form for duping the general public.

"We've always had in mind that our supporters would understand, and really like the real kit when it was properly revealed today".

But Huddersfield's commercial director Sean Jarvis said the club had gone for a "modern twist" on how to feature the sponsor.

"As a sponsor, we know our place, and it's not on your shirt".

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