Equinox & SoulCycle Distance Themselves From Presidential Campaign Fundraiser

Grant Boone
August 11, 2019

People wrote that they plan to boycott Equinox by canceling their memberships and working out at other fitness places, like FlyWheel. However, Equinox issued a statement via Twitter on August 7 , saying it doesn't support the event.

In the statement, Ross said he's known Trump for 40 years, and "while we agree on some issues, we strongly disagree on many others, and I have never been bashful about expressing my opinions".

The fitness company SoulCycle is facing a potential boycott from some customers after it emerged a leading investor was hosting a fundraising event for Donald Trump.

Ross added that he wanted to help support Trump's reelection campaign because he likes to "engage directly and support the things I deeply care about".

People who buy the pricier tickets to Ross' fundraiser will get a lunch, photo opp, and a private round-table conversation with the president.

So far, the companies have yet to respond to those criticisms.

Equinox is not the only business connected to The Related Companies which has been impacted by the announcement of the fundraiser. "I'm just so glad Stephen Ross is not backing off". As Equinox has historically peddled itself with a culture of inclusivity towards the LGBTQ community, members believe that Trump, with his ban of transgender troops and opposition of the Equality Act, contradicts the ethos of the gym.

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And Miami Dolphins player Kenny Stills also called out Ross.

"Steve was the only potential investor who believed in the vision of what Momofuku could be and offered us the freedom to seek that out", said celebrity chef David Chang, founder of the upscale restaurant chain, which is associated with Ross's company.

Ross is a New York-based real estate developer who also owns the Miami Dolphins.

News of the fundraiser sparked online outrage from around the world on social media with many calling for a boycott of Equinox and SoulCycle.

Money raised at the two fundraisers in the Hamptons will go toward Trump Victory, a fundraising committee for the Trump 2020 campaign and the Republican National Committee.

And Ross himself released a statement to address the controversy, explaining that he "has always been an active participant in the democratic process".

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