Millie Bobby Brown Announces Vegan Beauty Brand 'Florence by Mills'

Brenda Watkins
August 21, 2019

She might only be 15 years old, but the sky is truly the limit for this young actress, and she shows absolutely no sign of slowing down. But for Stranger Things star Millie Bobby Brown, that's what 15 looks like. Products from Florence by Mills will be available for purchase online on August 26. She just announced Florence by Mills, a Gen-Z friendly makeup and skincare line. Her brand is all about staying true to yourself and offering teens safe, colorful and useful makeup that won't break younger users out. Two years of creating a beauty and skincare brand jeez. that's a long time to keep a secret but now I can finally share the news with you all! According to WWD, the line is named after Brown's great-grandmother, Florence. The brand features a variety of products that range from $10 to $34, including eye balm, moisturizer, facial scrub, mascara, concealer, fish-shaped under eye masks, and a "zero chill" face mist.

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The line - which will include products such as Light Skin Tint and Eye Gel Pads - will be PETA-certified vegan and cruelty-free, and Millie insisted she wanted her line to be based around "individuality and bravery". "I've had special effects on my face, blood, all different types of foundation.I wanted to come into the space because there was a gap in the market for young people". It's also reported that a portion of the profits will go to the Olivia Hope Foundation, a childhood cancer charity that was launched after Millie's friend Olivia passed away from Acute Myeloid Leukemia in 2017. "I wanted it to be vegan, clean, cruelty-free that would be easy to get and fun to use and still useful, but, you know, playing that sophisticated teenager as well".

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