Facebook considering removing 'like' button

Daniel Fowler
September 5, 2019

The reason is simple: allow the users to focus on creating their content, rather than worry about approval from their "friends" or social media one-upmanship.

Back in July, the folks at Instagram announced that - in an attempt to curb social pressure - they would be trialling a new system where the number of likes on a post would be hidden.

App analyst Jane Manchun Wong wrote in her blog that Facebook has started prototyping the hidden like/reaction count feature in its Android app.

After starting to test removing like counts from Instagram posts in several countries, Facebook is considering doing the same on its own app.

For now, the change seems only to affect like/reaction counts on posts and not on their comments, but Wong says this "could be due to the nature of this feature being in an early stage of development".

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The user who created the post can see a list of people and their reactions, but a number won't be displayed. We know the platform tests a lot of different features and not all of them make it through to a user wide update. Youth anxious about posts not getting enough likes could fall victim to depression or anxiety.

As mentioned before, Instagram trialled such a move, by hiding the number of likes on certain posts a couple of years ago.

The most special feature of the world's largest social site Facebook, which gives you the most happiness, is now going to be closed. However, the social network has not officially started testing as of yet. It's not clear when, if ever, Instagram will make the feature available to U.S. users.

Also, they are seen by some as an important gauge to measure the effectiveness of messages on the platform.

We should bear in mind that the like counts have served as a key tool for mapping out targeted advertising, helping boost revenue for the firm.

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