Bavaria Announces its Unfortunate Grille Addiction with The BMW Concept 4

Daniel Fowler
September 11, 2019

This is the all-new BMW Concept 4!

Grille aside, the Concept 4 is an attractive preview of the next-gen 4 Series Coupe and therefore M4. If only Chris Bangle (who, at the time, got his fair share of flak) was still designing Bimmers...

"The kidney grille has always been a signature feature of BMW cars", said Domagoj Dukec, BMW's head of design. Interestingly, the redesigned item is vertically positioned, with BMW claiming it references "legendary classics" such as the 328 and the 3.0 CSi. And if the nose lines in the hood will make it to the production vehicle, those super-sized kidney grilles, which are defined by little "4 " s on the concept, actually have a shot at pleasing the eye, even though the polarizing nature of the design is till here. "The BMW Concept 4 presents a confident and classy take on this iconic feature". As is immediately apparent-we're sorry for your corneas-the Concept 4 rocks an absolutely massive set of vertical kidney grilles that make the already cartoonishly large snouts on the 7 Series and X7 look nearly tame in comparison and has undoubtedly been created to appeal to buyers with, let's say, less subtle tastes. Its lighting clusters front and rear are especially interesting.

Bavaria Announces its Unfortunate Grille Addiction with The BMW Concept 4

The second incarnation of the BMW 4 Series Coupe (and Cabriolet, for that matter) will go on sale next year.

No technical details have been revealed for the Concept 4, although the production-ready 4 Series Coupe, Convertible and Gran Coupe are most likely to have engines mirroring those in the 3 Series relative, that is, petrol, diesel and plug-in hybrid.

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