Will new iPhones and services help change Apple's market position?

Tanya Simon
September 11, 2019

The broader market was modestly lower, with losses contained by a report that China was considering a deal to purchase more American goods ahead of the next round of trade meetings between USA and Chinese negotiators.

The iPhone 11 and iPhone 11 Pro also include the same A13 Bionic processor.

Taking on Samsung, Pixel and OnePlus, Apple has launched three new iPhones, packed with top-notch features.

Closing out Apple's presentation was the reveal of three new iPhone smartphones: the $699-and-up iPhone 11, the $999-and-up iPhone 11 Pro, and the $1,099-and-up iPhone 11 Pro Max.

iOS 13 will be the software that ships with the new phones, and during our brief demo, the handset didn't have any major issues carrying to the flurry of tasks we sent in its direction.

This is kind of a cheap shot because it isn't a new problem, but it's one of the things Apple seemingly refuses to consider year after year.

Prior to the iPhone 11 announcement, rumour had it that the new iPhone would add two-way or "reverse" wireless charging support.

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We'll report back with a full review of all of Apple's new devices just as soon as can. This year it's the iPhone 11 Pro and iPhone 11 Pro Max stealing the show with the iPhone 11 playing the part of more affordable upstart. Artificial intelligence capabilities in the camera will auto-adjust lighting and reduce noise to allow users to take low-light images and more detailed portraits.

The more expensive iPhone 11 Pro will have three cameras - a wide angle, telephoto and ultra-wide camera.

The newest iPhone is finally here and it's more colorful than ever. Videos made with the iPhone 11 Pro cameras will shoot in 4k resolution at 60 frames per second.

Apple is competing hard for your streaming dollars. Studio Lighting also got. In addition to its slightly larger 10.2-inch retina display, features like the Smart Connector make the new tablet compatible with the full-size Smart Keyboard once relegated to the iPad Pro.

Apple TV+ will arrive about two weeks before a new Disney+ streaming television service. Disney+, which is set to launch on November 19, will set users back $8.99 monthly.

Kawoosa points out that sales expectations won't change drastically, but yes, with this pricing, Apple could expect some growth in the backdrop of expected reduction in prices of earlier versions like iPhone X series. This explains why Apple was so upbeat about it's new services like Arcade and Apple TV+ and even talked about it ahead of the iPhones. The focus on privacy may be an attempt to draw attention away from other shortcomings, said John Maeda, the chief experience officer at digital consultancy Publicis Sapient.

"As Apple starts to become less relevant to consumers with diminishing impact from fancy industrial design tricks and their cloud software offerings that can not compete with Google's, they're subtly doubling down on how their device ecosystem is inherently more private than any other ones out there", he said.

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