Here's why YouTube is stripping some users of verification badges

Ruben Fields
September 20, 2019

Along with the changes in requirements to become a verified channel, YouTube is also changing the look of the verification badge.

Prominence: Does this channel represent a well-known or highly searched creator, artist, public figure or company?

Like other internet platforms, YouTube indicates to viewers that specific channels are officially run by the creator, artist, celebrity or company they represent with an icon, usually a check mark.

In the past, channels that broke the 100,000 subscriber milestone would be rewarded with three things: A direct line to a YouTube representative for help, a special subscriber plaque with their channel name on it, and the ability to get verified.

Authenticity: Does this channel belong to the real creator, artist, public figure or company it claims to represent? However, as YouTube grew, changes had to be made, the company says.

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"Through our research, we found that viewers often associated the checkmark with an endorsement of content, not identity", Jonathan McPhie, a YouTube product manager, said in a blog post.

It now shows a grey circle with a white tick next to channel names that have been verified, or a musical note for singers and musicians. With recent misinformation and unsafe content spreading across the platform and hurting it financially, YouTube announced on Thursday it's tightening its verification program, which might lead to some channels losing their verified status.

YouTube is changing the way it verifies users, as well as the way it displays that verification.

The channels that fail to meet the criteria may have their badges removed will be notified. Under the new rules, YouTube will verify prominent channels based on their authenticity. YouTube's statement reads. "Is this channel widely recognized outside of YouTube and have a strong presence online?"

YouTube's new verification process encompasses several factors. That last option was given so that users wouldn't be fooled by channels with the same name posting scam links or offensive comments impersonating a creator. If you received an email that your channel will no longer be verified, this was just an advanced notice and you can appeal. There is only an appeal process for now unverified channels. Those include: using a unique channel name; using a high-quality image for the channel icon "to make your channel look professional in search results"; and customizing channel art and layout for a personalized look.

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