‘Jesus shoes’: Brooklyn brand revamps Nike shoes, fills them with Holy water

Clay Curtis
October 12, 2019

The repurposed Nike Air Max 97 sneaks, injected with holy water from the Jordan River, were created by New Yorkdesign company MSCHF.

Greenberg said the company does not personally know the buyer of the Jesus Shoe, but they are aware that person listed the sneaker on StockX.

According to the shoe's extremely over the top website, the sole of each shoe is filled with 60cc of artificially colored water sourced directly from the River Jordan that has been blessed by an ordained minister of unspecified clerical affiliation.

The sneakers' Biblical illusions continue throughout, with an inscription from Matthew 14:25 on the toebox, a steel crucifix on the shoe laces and a red sole alluding to the Vatican's cardinal footwear. But the price tag didn't seem to matter to at least two dozen people.

The "Jesus Shoes" weren't made in partnership with Nike.

"So we wanted to make a statement about how absurd collab culture has gotten", he added.

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They also reference the Bible verse Matthew 14:25, about Jesus walking on water.

According to Yahoo, the creators believe the shoes went viral and sold out so quickly due to "sneaker heads" who followed the product tease online.

The quick-fire sale of the specially-made trainers is made all the more remarkable for the fact they cost a staggering $3,000 a pair.

In fact, despite Greenberg confirming that MSCHF purchased the original sneakers at retail value, and did not receive them from Nike, many Twitter users blasted the sportswear company, with one even accusing it of "worshiping the devil".

MSCHF told Yahoo new products and concepts will come out every second and fourth Tuesday each month.

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