Juul suspends USA sales of fruit-flavored e-cigarette products

Daniel Fowler
October 18, 2019

"Mint is a candy flavor", Gottlieb said.

Prior to taking the position at Juul, Crosthwaite was the "Chief Growth Officer" at Altria Group Inc., formerly Philip Morris Companies Inc.

Juul, which withdrew from a consortium that was fighting against California's vaping ban last month, further said that it will 'refrain from lobbying the Administration on its draft flavor guidance and will fully support and comply with the final policy when effective'.

That move led to a slight dip in sales, but the San Francisco-based company has largely recovered, thanks partly to worldwide growth.

As vaping-related illnesses and deaths continue to rise, Juul Labs, the top-selling brand of electronic cigarettes in the United States, announced it would stop selling fruit and dessert flavors.

Juul's tobacco and menthol-based flavors will remain on the market. It will no longer sell its mango, creme, fruit and cucumber varieties.

"We must reset the vapor category by earning the trust of society and working cooperatively with regulators, policymakers and stakeholders to combat underage use while providing an alternative to adult smokers", Juul CEO CK Crosthwaite said.

USA urged not to set obstacles for Chinese diplomats
An official said the USA was merely "levelling the playing field" with China, and that it was a response to Chinese restrictions on American diplomats.

The plan prompted some e-cigarette companies to look into legal challenges to such a ban, according to The New York Times.

Mint and menthol account for most of Juul's retail sales, according to analysts, and are the most popular flavours among teens. Investors valued Juul at US$38 billion in December, before growing outrage in recent months led to the departure of its previous CEO.

A man uses a Juul vaporizer in Atlanta, Georgia, US, September 26, 2019.

Although the CDC has yet to identify what in e-cigarettes is causing the health problem, they have advised Americans so stop using vaping products, particularly those containing THC, as their investigation continues.

Juul is still evaluating which products and flavors to submit for regulatory approval in May, which means some of these flavors could return to shelves if the FDA approves them.

"Juul's announcement today that it is leaving mint and menthol flavors on the market shows that it hasn't changed one bit under its new leadership and isn't serious about preventing youth use", Matthew Myers, president, of the Campaign for Tobacco-Free Kids said in a statement.

A spokesman said the company is reviewing its products and practices and hasn't made "any final decisions".

Other reports by

Discuss This Article