Starbucks traffic doubled after the launch of holiday cups, data shows

Daniel Fowler
November 7, 2019

Paul International Airport - are "piloting compostable cups, so they will not have holiday break cups available at these places". The coffee chain announced Wednesday that their signature holiday drinks will be available starting Thursday, November 7 - and their much talked-about holiday cups have been unveiled.

But now it is gone ahead and replaced the holiday getaway with a new faith. Typography is used as the main illustrative element for three of the designs, with whole letters rotated for a musical, song-like quality, while polka dots cover the fourth. "We wanted coming to Starbucks to be like uncovering a present".

What's in the cup is most important, but what's on the cup might be a traffic driver as well.

Earlier this year, Starbucks began testing new "greener" cups. This year, though, the classic design is spiced up a bit with green circles and Starbucks siren logo in multiple spots on the cup.

Merry Stripes: "From a length, this cup looks like it's wrapped in environmentally friendly vintage wrapping paper". But up close, its tiny type offers a happy sentiment.

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Starbucks' new designs, seen here, include (L-R) "Merry Stripes", "Merry Dance", "Polka Dots" and "Candy Cane Stripe".

I suggest the Peppermint Mocha, Toasted White Chocolate, or the Carmel Brulee Latte, which will all be back on the menu starting Thursday.

Starbucks also offered a few tips from baristas to lighten up customer-favorite holiday beverages. Out there gadgets embody the Vacation Turkey & Stuffing Panini, Cranberry Bliss Bar, Sugar Plum Danish, Snowman Cookie, Gingerbread Loaf, Peppermint Brownie Cake Pop and Snowman Cake Pop. The free reusable cups will be available tomorrow November 7th as soon as participating stores open until they run out of stock.

Since its creation, the Winter Holiday cup has stirred up controversy and creativity across the world.

Customers who get that cup can bring it back to any Starbucks throughout the holiday season for a coffee refill - and if it's after 2:00 p.m., the company says they'll get 50 cents off a grande holiday beverage.

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