Alibaba Singles' Day sales hit $13 billion in first hour

Daniel Fowler
November 11, 2019

Its data center was in 24-hour operation at high loads during last year's Double 11, with real-time data processing at its peak of more than 1.7 billion calculations per second.

Chinese e-commerce giant Alibaba launched the annual online shopping promotion on November 11, 2009, a day celebrated by many young Chinese people as the Singles' Day.

The company started Singles Day with participation from 27 brands in 2007 that grew to 60,000 in 2017 and this year will exceed 200,000.

Last year, total Cyber Monday e-commerce sales in the United States amounted to $6 billion with Thanksgiving and Black Friday adding another $8.2 billion for a weekend total of $14.2 billion. Cleaning products company Ecostore sold $2.36 million worth of product on November 11, while Fonterra clocked $28m from sales of its Anchor dairy products and Anmum milk powder.

This figure is down from a year ago, when 76 per cent of Kiwis said they had not heard of the shopping festival.

Move over Prime Day, Alibaba's shopping holiday just set new spending records.

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The company says it expects more than 500 million people to participate in the 2019 version of the shopping festival.

Daraz Group, owned by Alibaba Group Holdings Ltd, first brought 11.11 to South Asia past year and is gearing up again with celebrations in Pakistan, Bangladesh, Sri Lanka, Myanmar and Nepal. "Singles' Day really kicks off the busy period for NZ Post".

Alibaba continues to dominate the online shopping industry, but not without competition.

This time past year, NZ Post was delivering an average of nearly three parcels a second. Past year we delivered over 14.5 million parcels during November and December.

Last year, four out of the top five Australian brands purchased during the event were health and supplement brands, with Swisse number one, and Devondale, Bio-Island, Blackmores, and Healthy Care following.

Chinese consumers will spend 54% more this year than in 2018, but 78% said they would think twice about buying US products due to loyalty to their country, AlixPartners found in a recent survey of more than 2,000 Chinese consumers.

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