Amazon Echo smart speakers’ sales surpass Google Home by a wide margin

Ruben Fields
November 16, 2019

That's a considerable slowdown in growth, however: in the third quarter of 2018, shipments were up by 137% year-on-year according to the company's figures.

Smart speaker analysis by Canalys has found smart speakers with displays were becoming increasingly popular, growing 500% YoY, but still only a small segment of the market, with Chinese company Baidu seemingly outperforming the market.

However, as always, there are winners and there are losers.

One of the more unexpected (at the time) stories in the history of smart speakers came in May 2018, when research firm Canalys claimed that Google had overtaken Amazon as the biggest shipper of these devices globally - in a market where Amazon's leadership had always been taken for granted. In addition to boasting all the features of the standard Amazon Echo Dot - we're talking easy set-up, voice control, a 1.6 inch speaker and stylish design - this model also has a built-in clock face, which makes it flawless for use on your bedside as an alarm clock.

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For Google, things aren't going too hot, at least compared to last year's Q3 figures.

Amazon was the biggest victor here with a shipment of 10.4 million smart speakers, experiencing a 65.9% annual growth to secure 36.6% of the global market. As for how much marketshare Google holds, that number sits at 12.3%, good enough to hold the number four spot among competitors.

Unfortunately for Google, it saw a major slip moving only 3.5 million units during Q3 2019 for a 40.1% drop in sales from a year ago at this time.

Smart speakers were, at a time, the hot thing in the tech market but they've become so common now that you nearly don't hear much about them in between product launches and privacy scandals. Here again, though, Google turned in a poor performance, moving only 700,000 shipments of smart displays during the quarter.

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