Elizabeth Warren capitalizes on billionaire battle with new campaign merch

Clay Curtis
November 16, 2019

The ad comes after Cooperman, 76, was brought to tears during a live appearance on CNBC earlier this month when he was discussing the political state of the country and the increased divisiveness lately.

Elizabeth Warren has a lot of plans, but the one that has probably gotten the most attention is her "ultra-millionaire tax", which is a 2% tax on households with a net worth of $50 million or more and 3% on those worth more than a billion.

Zoom out: Warren's been bare-knuckle boxing with billionaires for weeks.

"We really shouldn't have elections that are about billionaires calling all the shots, whether they're reaching in their pockets to fund their own elections or whether they're counting on getting other people to run", she said. It responded to Cooperman's comments with a play on the "OK boomer" meme that quickly made its way across social media, providing more free advertising for Warren while burnishing her progressive credentials among Democratic voters.

CONCORD, NH, @ewarren hits the media for only interviewing the billionaires about her wealth tax, not everyday struggling Americans: "Okay, I get it, we have now done the billionaires. Maybe tribalism is just in her DNA", Blankfein, now a senior chairman at Goldman, wrote in response on Twitter.

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The Warren campaign doesn't seem to mind the attention, though. "I've heard there are some billionaires in America who don't support this plan", she adds faux-incredulously, before identifying four of her least favorite billionaires, along with their alleged wrongdoings or voicing opposition to her tax proposal.

Mr Blankfein's fellow billionaire Mr Cooperman has furthermore spoken out against Ms Warren's tax knowing, telling CNBC's Halftime Describe programme on Thursday that it "is unnecessary". Cooperman settled that case with the SEC in 2017, not admitting any guilt, and paid a $5 million fine. But as she illustrates in the ad, to become a billionaire, most people go much further. "It's bull." Then this flashes onscreen: "Charged with insider trading".

Warren's campaign is now selling a "billionaire tears" coffee mug on its website.

Those numbers explain Warren's relentless focus on inequality. The calculator includes a link to show what Cooperman, specifically, would owe under the wealth tax.

Warren apologized and deleted the video, but the claim has continued to dog her campaign and serve as evidence of dishonesty.

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