TikTok owner ByteDance plans to launch music streaming -FT

Ruben Fields
November 18, 2019

According to the Financial Times, the Chinese company is in talks with the three major record labels - Universal Music, Sony Music and Warner Music - for licensing deals, which will allow ByteDance to list all their tracks on its streaming service.

This is clearly not the first time we have heard about anything about ByteDance's plans to launch a music subscription service.

We don't know if the service will get its own dedicated app, or be integrated into the existing TikTok app, but we reckon it'll face an uphill battle with the likes of Spotify, Apple Music and YouTube Music already tussle for market share. Eventually, ByteDance would launch it in other markets like the United States. In India, TikTok already lets users create videos with songs from popular Bollywood, even Western music playing in the background, which is a common trope used by numerous creators on the platform. In fact, it will be fair to say that India has indeed been a driving force behind TikTok and ByteDance's global success.

The on-demand music service will also include a library of short video clips for listeners to search through and sync to songs as they listen.

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TikTok attracted negative attention in Washington recently over concerns about the company's collection of user data and whether China censors content seen by US users on the app, amid an intensifying tech and trade war between the world's two largest economies.

We can soon expect India's growing music streaming segment to welcome a new player from ByteDance.

Just recently, Sensor Tower reported that TikTok has registered 1.5 billion downloads on both the Google Play Store and Apple App Store with India accounting for 45% of the installs.

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