Ford plans to use the Mustang badge on other future products

Daniel Fowler
November 19, 2019

For the first time in more than a half-century, Ford Motor Company has added to its Mustang lineup - an electric sport-utility version it says "strikes like forked lightning".

Ford claims the GT Performance Edition of the Mach-E will sprint to 60 miles per hour in less than 4 seconds thanks to 459 horsepower and 612 pound-feet of torque.

The new offering, presented over the weekend ahead of the Los Angeles vehicle show, marks a catch-up move for Ford into the race towards electric following earlier models by Tesla, General Motors and others. "That brand strength also connotes performance, which Ford is emphasizing the Mustang Mach-E, over the nerdy, environmentally friendly image that a Toyota Prius has, for example".

The all-electric SUV will ride like a traditional Mustang but also break ground as the automaker's first long-range electric vehicle.

The interface works with voice commands and Ford claims it'll have over-the-air software updates, just like Tesla's, to add new features and tools to the vehicle without the need to bring it into a shop.

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The high-tech doesn't stop there, either; the Mach-E features handle-less, latch-less doors that sense when you are near and illuminate a button that will allow you to enter the vehicle. "It's freedom for a new generation of Mustang owners".

Tesla CEO Elon Musk at a press conference at the Kennedy Space Center in Cape Canaveral, Florida, Feb. 6, 2018. "It owns almost 80% of the EV market in the U.S. Despite new competitors, none has made a dent in Tesla's sales or reputation". Mercedes, Porsche, Audi, Jaguar, and other luxury brands have all released electric models.

The Mach-E doesn't sound like a deep-throated V8, though.

Ford may be able to compete on cost, though. Ford said the standard all-wheel-drive model can hit 60 miles per hour faster than the base version of the Porsche Macan. Ford buyers remain eligible for the $7,500 federal tax credit, as well as various state and local credits, which could drop the base price by almost $10,000.

Ford's stock traded higher by 1.1% to $9.04 per share.

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